Food companies and retailers face tremendous pressure to respond to consumer expectations on issues like animal care, environmental protection and the healthfulness and safety of products. Farmers understand this because they too face tremendous pressure to meet the same consumer expectations. In fact, agriculture has always adapted in response to market preferences. The remarkable growth in organic agricultural production shows that farmers and ranchers will grow what consumers are willing to pay for, especially if it helps them become more profitable.
Speaking a Little Louder to Food Companies
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