Pork Checkoff seeks to ignite grilling season demand

Pork on the grill

The pork industry is hoping to capitalize on grilling season through its summer pork campaign featuring a couple of talking grills. The “Grill For It!” campaign, funded by the Pork Checkoff, focuses on summer as the perfect opportunity to sell and cook more pork.

Between the beginning of grilling season and the Fourth of July, more than 382...

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