Market Reality is an understanding of past market cycles, current market forces, and future market opportunities based on a complex set of economic, political, cultural, and other situations that affect farm incomes at any given point in time. Market Stress is an extended time where low product prices or high input costs cause negative margins and/or negative cash flow. Market Grief is a reaction to the loss of something (profit or way of life) that is loved and cherished because finances or cash flow do not work out for extended periods of time. It may be an exasperation of a "Holy Cow" to a situation beyond control. Alternatives seem limited or are difficult to adjust to or realize in the new market norm.  For more, please click here.