Iowa shoppers see real meat as healthy; trust farmers
The latest Iowa Farm Bureau Food and Farm Index® shows that nearly all Iowa grocery shoppers report their households consume real meat, poultry and dairy foods regularly; they see those foods as healthy; and many are likely to eat even more after learning the unique nutritional characteristics of those foods.
The index also showed that virtually all Iowa grocery shoppers, 94%, trust Iowa farmers and are confident that farmers overall are implementing sustainable practices on their operations.
The annual survey, now in its eighth year, was conducted online by The Harris Poll in summer 2021. The Iowa Farm Bureau Food and Farm Index asked 500 Iowans, ages 20 to 60 with primary or shared household...
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