Jeff and Lisa Liston of Turtle Rock Farms, located near Lovilia in Monroe County, are proud of their cattle, especially when it comes to feed conversion.

“A focus on feed conversion is something that has to happen in our industry,” Jeff Liston said during the 2022 Iowa Beef Expo held at the Iowa State Fairgrounds last week. “I thought it would have changed in the last 10 years, but maybe it will in the...