The Iowa Farm Bureau is continuing its long history of sponsoring an entry in the Governor’s Charity Steer Show at the Iowa State Fair.

The annual event brings together celebrity personalities in media, business, sports and government to raise money for Iowa’s three Ronald McDonald Houses located in Sioux City, Des Moines and Iowa City. All of the houses are located near hospitals and provide a "home away from home" for families of seriously ill children.

Celebrity personalities will lead prize-winning steers into the show ring for 35th Governor’s Charity Steer Show at 4 p.m. Aug. 12 in historic Pioneer Livestock Pavilion. The Iowa Beef Industry Council and the Iowa Cattlemen’s Association sponsor the annual steer show and auction, which will be hosted for the first time by Gov. Kim Reynolds. The show and auction are open to the public.

This year’s Farm Bureau-sponsored entry was raised by Abby Feldpausch, the daughter of Grundy County Farm Bureau members Brian and Jen Feldpausch. Marji Guyler-Alanzi, founder of FarmHer, will be the celebrity showperson for Farm Bureau, which has participated in the show every year since its inception in 1983. FarmHer was founded in 2013 to create and promote a community of women in agriculture through an online community, television show and other events.

In the past 34 years, the Governor’s Charity Steer Show has raised nearly $3 million for the Ronald McDonald Houses, which have housed more than 44,237 families from all 50 states and 60 foreign countries.

Last year’s auction raised over $244,000, setting a new sale record as well as a record for the highest selling individual steer at $35,000.

For more information, visit Iowa Farm Bureau’s State Fair page at