In this episode, renowned ag economist Dr. Jayson Lusk provides new insights into opportunities to market real meat as a sustainable product and examines the perceptions around plant-based imitation meat. And Mike Telford (executive director of the Iowa Farm Animal Care Coalition) discusses a productive way for Iowa consumers to share their questions and concerns about farm animal care.


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About The Spokesman Speaks Podcast
Since 1934, The Iowa Farm Bureau Spokesman has been Iowa’s leading agriculture news source, and today it has the largest readership of any ag newspaper in Iowa. While The Spokesman newspaper is available exclusively to Iowa Farm Bureau members, The Spokesman Speaks podcast is available publicly, providing the ag news and farmer education that matter most. You can find episodes of the podcast here or subscribe and listen in your favorite podcast app, such as Apple Podcasts, Google Podcasts, Spotify, iHeartRadio, Stitcher, TuneInRadio, or