Welcome to Episode 191 of The Spokesman Speaks podcast. In this episode, we share a new study on the factors influencing Iowa grocery shoppers' purchasing decisions, who those shoppers trust for information about food and farming, and more. We also hear what 25 Iowa Farm Bureau members learned while recently touring Belgium and the Netherlands to explore European agriculture and learn about European Union (EU) climate regulations.

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Resources Mentioned in this Episode:

  • Learn more about Iowa grocery shoppers' beliefs and behaviors through the 2025 Iowa Farm Bureau Food and Farm Index®.
  • Visit Iowa Farm Bureau's social media accounts to see photos and videos from the 2025 Iowa Farm Bureau Market Study Tour: Facebook, Instagram, X
  • Read more about the 2025 Iowa Farm Bureau Market Study Tour in the Spokesman. 
  • Contact Stacy Stevens to express your interest in an upcoming Iowa Farm Bureau Market Study Tour: sstevens@ifbf.org 
About The Spokesman Speaks Podcast

Since 1934, The Iowa Farm Bureau Spokesman has been Iowa’s leading agriculture news source, and today it has the largest readership of any ag newspaper in Iowa. While The Spokesman newspaper is available exclusively to Iowa Farm Bureau members, The Spokesman Speaks podcast is available publicly, providing the ag news and farmer education that matter most. You can find episodes of the podcast here or subscribe and listen in your favorite podcast app, such as Apple Podcasts, Pandora, Spotify, iHeartRadio, Amazon Music, Audible, TuneIn Radio, Audacy, YouTube or AgriAmerica.com.