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AFBF Joins Initiative to Give Farmers Control of Data They Collect

AFBF Joins Initiative to Give Farmers Control of Data They Collect
AFBF and a host of other agricultural groups on Thursday (March 03, 2016) revealed a ground-breaking data repository that supporters say will give farmers ultimate control over the ever-increasing business data gathered and transmitted by high-tech farm machinery.
 
Tractors, tilling equipment, planters, sprayers, harvesters and agricultural drones are increasingly connected to the Internet. Even so, farmers don’t always have the ability to precisely control where that data goes, nor transfer it from one data processor to another. The newly formed Agricultural Data Coalition will empower farmers to better control, manage and maximize the value of the data they collect every day in the fields.
 
“Farmers must retain ownership and control of the private agricultural data that originates from the work they do in their fields,” AFBF President Zippy Duvall said. “Harnessing that proprietary information for field-level efficiency and effectiveness is the key that will unlock more profitability and the greater adoption of precision agriculture. That’s good for business and the environment, too.”
 
Farmers interested in learning more about data collection, and organizations interested in joining ADC’s efforts, should visit www.AgDataCoalition.org


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