Information travels fast in today’s world. With so much “knowledge” in the palm of our hands, people sometimes feel as though they can be an expert on anything!

But here’s the deal: they’re not.

Search results to our questions are being paid for us to see. Videos and posts can go viral on social media and not contain a shred of truth. And I think we all know in the quest for clicks and likes, news outlets can get it wrong, too.

Agriculture is certainly not immune to “misinformation” that can be innocently spread, and at worst, disinformation meant to purposefully deceive.

This October Pork Month, Iowa hog farmers shared what they really wish consumers knew about pig farming. Here are real stories from real farmers—no Googling needed:

Sarah Rickelman of Grundy County is passionate about the well-being of the pigs in her care. She uses the “We Care” principles of pig farming—food safety, animal well-being, public health, environment, people and community— in everything she does. These principles were not developed by a big corporation, she says, but by farmers for the consumer, which includes a farmer’s own family. “I cannot stress enough that although the bottom line is important, and having a successful farm is key, it’s not as important as the animals that we care for and the people for who we provide quality protein.”

Farmers work as a team with food companies, environmental and animal welfare experts and veterinarians to bring the healthiest animals to the United States’ safe food supply.

In Worth County, Nathan and Melissa Moretz say taking care of their pigs is a family affair with even their youngest children helping with the chores. From the time the pigs arrive on her family farm to the time they go to market, it’s important to Melissa their animals live a comfortable life. “If an animal gets sick, much like taking my own children to a doctor, I have access to a veterinarian to get our animals healthy again,” she says. “I want people to know we feel honored to have the privilege of caring for pigs.”

Even when farmers need to administer antibiotics to animals, it is done with strict oversight to ensure the proper dosage, duration and withdrawal time. This means when an animal goes to market, it does not have any medicine in its system.

Pig health also starts with clean and safe living conditions. Kristin and Sherwin Plate, pig farmers in Mahaska County, want people to understand why they choose to raise their pigs indoors. Their modern hog barn helps keep baby pigs nice and warm during the winter and cool in the summer with misters and fans. “We look in on them every day to make sure they have all the feed and water they could want,” she says.

And today’s pig farms are more sustainable than ever. Over the past 50 years, U.S. pig farmers have used 76% less land, 25% less water and have lowered carbon emissions per pound of pork by 7%.

Randy Francois of Buchanan County says pig barns, like those on his farm, are a humane and environmentally-sound way to raise animals. By being indoors, these barns take predators, disease-carrying animals and weather out of the equation to create a comfortable, healthy home for animals. And instead of being washed away by the rain, they also offer a way to collect manure to put back into the land as a natural fertilizer to help grow next year’s crop which livestock consume—it’s a recycled resource. Not only that, but pigs provide an economic value to Iowa. “Nearly all of Iowa’s hog farms are owned and operated by family farms which provides a stable income source to families and rural communities,” he says. “As the world population increases, healthy, safe and affordable protein is a great necessity.”

While Google may have a lot of search results on pig farming, when you skip over asking people the “why,” you miss out on the heart and soul of the message: Pig farmers take pride in what they do. That pride drives them to do the right thing as animal caretakers, environmental stewards, responsible neighbors and global providers. And they’ll carry that message with them every day—not just Pork Month.