This week (May 22-26, 2017) at the Sustainable Brands Conference, the U.S. Farmers & Ranchers Alliance is presenting the agriculture industry’s first-ever sustainability report. The report demonstrates how farmers and ranchers seek out and employ practices that allow them to better protect the planet's resources, while efficiently and effectively producing food.
The sustainability report builds on key insights from USFRA’s annual research that aims to identify and gain a clearer understanding of consumers’ perception of sustainability in U.S. food and agriculture. Through this research, findings conclude that consumers struggle to define sustainability. Moreover, the topic is best understood by consumers when farmers explain the tangible ways they are improving the water, soil, air and habitat on and around their farms.