Survey shows growing taste for American lamb
New consumer research from the American Lamb Board shows consumers have a greater interest in lamb products and are willing to buy more of the homegrown meat.
The survey was conducted during 2018 among 2,084 U.S. adults aged 18 to 74 years. The American Lamb Board has identified three target audiences including: infrequent lamb users (those who eat lamb less than four times a year and/or only in restaurants), thoughtful eaters (those who are concerned about where their...
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