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Step up to the challenge

Iowa Department of Agriculture and Land Stewardship employees donated milk to the Food Bank of Iowa in Des Moines this fall.
Iowa Department of Agriculture and Land Stewardship employees donated milk to the Food Bank of Iowa in Des Moines this fall. The department is promoting the 10 gallon challenge, a social media campaign encouraging Iowans to donate 10 gallons of milk to their local food pantries. submitted photo

We’ve all seen viral photos and videos on social media — some good, some bad and some just plain awful. But now there’s a positive social media challenge gaining momentum that helps fellow Iowans in need.

The 10 gallon milk challenge, started this summer by a Wisconsin radio host in dairy country, asks Americans to buy 10 gallons of milk to donate to their local food pantries.

Participants are encouraged to snap a photo of themselves when they make the donation and share it on Instagram and Twitter with the hashtag #10gallonchallenge.

One in nine Iowans, or 11 percent of the state’s population, struggles with food insecurity, according to the Iowa Food Bank Association....




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