Real meat preferred over imitation, latest Food/Farm Index shows
Most Iowa grocery shoppers plan to continue choosing the flavor and nutritional benefits of real meat rather than switching to cell or plant-based imitation meat, according to the latest Iowa Farm Bureau Food and Farm Index.
The survey found only 21% of Iowa grocery shoppers are even somewhat likely to purchase lab-grown meat instead of real meat, despite recent Food and Drug Administration approval of lab-grown meat products. Only 24% are likely to purchase plant-based imitation meat instead of real meat.
Additionally, for Iowans who have previously purchased plant-based imitation meat, the majority (53%) are not likely to make a future purchase.
While Iowans appear underwhelmed by imitation meat, their affinity for real meat remains strong, with 97% of Iowa households consuming meat and poultry at least weekly.
As food costs remain high across the country, the survey found price continues to be a key factor for Iowa grocery shoppers when choosing meat, poultry and dairy...
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