PAGE TITLE

Read carefully and ask questions before sharing your farm data

Many of today’s farmers and ranchers are ex­­panding into a new frontier — the age of "big data."

Companies have been gather­ing data about consumer buying habits for years. For many farmers, dealing with comp­anies that want to collect their data about planting practices and crop yields is new territory.

Seed and farm equipment companies — we call them agricultural technology providers — are offering services to help farmers be more efficient and productive. Data will flow straight from a farmer’s tractor to the company he uses.

In return, farmers will get information...




Members Only Content

Join Iowa Farm Bureau or login to view all members only content and receive other member benefits.