In a move to address recent financial challenges and ensure a stronger future for the pork industry, the National Pork Board (NPB) is rolling out a new strategic plan centered on the needs of producers.

The plan — announced at the 2025 Pork Industry Forum in Orlando last month — was developed with extensive input from pork producers and industry stakeholders. It aims to drive demand, strengthen state and national partnerships, and improve swine health.

“The task...