Keeping real meat on the kitchen table

Farmers can reassure consumers that real meat is good for them and ease any social concerns they may have by connecting with their shared values, says Charlie Arnot, CEO of the Center for Food Integrity. PHOTO / GARY FANDEL

The reasons behind the rise of alternative proteins like plant-based burgers go beyond nutrition into social and emotional considerations, according to Charlie Arnot, CEO of the Center for Food Integrity.

Consumers want greater trans­parency in knowing how their food is produced, putting particular emphasis on factors like environmental sustainability and animal well-being, he said.

“People are beginning to vote their values with their pocketbook,” Arnot said at the Iowa Farm Bureau Young Farmer Conference. 

That’s led to the emergence of plant-based meat imitators...

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