As a major U.S. beef producer with almost 4 million head of cattle, Iowa’s cattle industry helps fuel the state’s economy by contributing more than $6.3 billion annually.

Thanks to the state beef checkoff which launched in 2017 in Iowa, beef is at the forefront of many people’s minds.

The beef checkoff program in Iowa is funded by the $1 per head national and 50 cents per head Iowa beef checkoff program. Of that amount, 50 cents is directed to the Cattlemen’s Beef Board (CBB), 50 cents to the Iowa Beef Industry Council...