Consumers want to know more about beef when it comes to purchases at the retail meat case. The Beef Checkoff Program serves as a resource to provide information to retailers and consumers to help bridge the gap about beef and how beef is raised.
With an industry goal of increasing beef demand by 2 percent per year for the next five years, the Beef Checkoff Program ensures that beef is top of mind when it comes to purchasing a protein at the meat case.
Resources for consumers, retail
Demand drivers for consumers include providing information about beef when the consumer is looking for it. With ...