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Beef Checkoff Program helps keep beef top of mind

Beef Checkoff Program helps keep beef top of mind

Consumers want to know more about beef when it comes to purchases at the retail meat case.  The Beef Checkoff Program serves as a resource to provide information to retailers and consumers to help bridge the gap about beef and how beef is raised.

With an industry goal of increasing beef demand by 2 percent per year for the next five years, the Beef Checkoff Program ensures that beef is top of mind when it comes to purchasing a protein at the meat case.

Resources for consumers, retail

Demand drivers for consumers include providing information about beef when the consumer is looking for it. With ...




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