Turning grief into growth

Oftentimes, small businesses are born from a joyful idea — a passion and a purpose.

While the latter two are true for Rachel Irwin, Bushels & Blooms was actually motivated by something different: grief.

Irwin’s parents were killed in a car accident in July 2023. She and her mom, who owned a cake business while Irwin was growing up, shared a love for flowers and had always dreamed of collaborating on a floral ...