Pork Board unveils new marketing initiative: 'Taste what pork can do'

Fresh branding effort launched to boost pork’s appeal among younger consumers.

In a food culture that embraces a new international cuisine almost daily, and that is driven by those under 40 years old, the National Pork Board (NPB) is making a simple request of American eaters: “Taste what pork can do.”

The NPB — which manages...