Iowans prefer real meat

Iowan grocery shoppers continue to have a strong affinity for real meat and only a minority say they would buy plant or lab-based imitation meat, even if they were given the opportunity, according to the latest Iowa Farm Bureau Food and Farm Index®.

The sixth annual survey was conducted online by The Harris Poll, among 502 Iowans ages 20 to 60, with primary or shared household grocery shopping responsibilities. It’s designed to show which choices and issues may be motivating shoppers to make their food purchasing...

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