Iowa shoppers prefer real meat

Iowa shoppers prefer real meat

Iowan grocery shoppers continue to have a strong affinity for real meat and only a minority say they would buy plant- or lab-based imitation meat, even if they were given the opportunity, according to the latest Iowa Farm Bureau Food and Farm Index®.

The sixth annual survey was conducted online by The Harris Poll, among 502 Iowans ages 20 to 60 with primary or shared household grocery shopping responsibilities. It’s designed to show which choices and issues may be motivating shoppers to make their food purchasing decisions. 

The survey found more than nine in 10 (99%) of Iowa households eat meat, dairy or eggs at least weekly, a number that has been...

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