Inform consumers about today’s ag by showing and storytelling

Farmers and others in agriculture need to shift how they communicate with consumers from telling to showing how food today is grown and raised, said Will Fett, executive director of the Iowa Agriculture Literacy Foundation (IALF).

"If you think about the way that information is presented in our society through commercials, through television, through newspaper articles, it’s storytelling," said Fett to farmers attending the Iowa Farm Bureau annual meeting last month in Des Moines.

"We need to stop messaging to consumers and start...

Members Only Content

Join Iowa Farm Bureau or login to view all members only content and receive other member benefits.