IFBF survey: Consumers are often confused by food labels
A large majority of Iowa grocery shoppers pay attention to food labels as they shop, but their understanding of those labels is, at times, inconsistent with the findings of food experts that shoppers say they trust most, according to a survey conducted for the Iowa Farm Bureau Federation (IFBF).
The results of the IFBF Food and Farm Index® conducted this winter showed that more than three-quarters of Iowa grocery shoppers believe that a "natural" label means something and nearly two in five shoppers believe that "non-GMO" labels mean the product is safer. However, ...
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