Iowa Farm Bureau, as part of its “Real Farmers. Real Food. Real Meat.” initiative launched last September, recently began airing an animated TV spot to enhance consumers’ understanding of the nutritional value of eating beef, pork, poultry and other meats, which are carefully and sustainably raised by Iowa farmers. As the commercial makes clear, the nutritional benefits of real meat are rarely found in plant-based foods, including those developed to imitate the real thing.
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