Iowa Farm Bureau, as part of its “Real Farmers. Real Food. Real Meat.” initiative launched last September, recently began airing an animated TV spot to enhance consumers’ understanding of the nutritional value of eating beef, pork, poultry and other meats, which are carefully and sustainably raised by Iowa farmers. As the commercial makes clear, the nutritional benefits of real meat are rarely found in plant-based foods, including those developed to imitate the real thing.
IFBF launches TV ad that highlights the nutritional value of real meat
The commercial is now running on TV stations across Iowa. Shorter versions will also be shared through the Iowa Farm Bureau’s digital and social media channels. Find the spot at https://www.youtube.com/watch?v=LH9VLihKm2g.
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