Iowa Farm Bur­eau, as part of its “Real Farmers. Real Food. Real Meat.” initiative launched last September, re­­cently began air­­ing an anim­ated TV spot to en­­hance consumers’ understanding of the nutritional value of eating beef, pork, poultry and other meats, which are carefully and sustainably raised by Iowa farmers. As the commercial makes clear, the nutritional benefits of real meat are rarely found in plant-based foods, in­­cluding those dev­eloped to imitate the real thing.

The commercial is now running on TV stations across Iowa. Shorter versions will also be shared through the Iowa Farm Bureau’s digital and social media channels. Find the spot at