The Iowa Farm Bureau Fed­eration (IFBF) has launched "Iowa Rise Up," its first-ever statewide TV-led branding campaign.

The new branding campaign, which includes a television commercial and website, www.iowariseup.com, began last week and is designed to provide all Iowans with information on the wide variety of activities that Farm Bureau does to strengthen Iowa, said Sara Payne, IFBF chief marketing and communications officer. The Iowa Rise Up campaign highlights the work that Farm Bureau does in philanthropy, education, promotion, leadership development and rural development, as well as the organization’s...