Food companies are stocking grocery store shelves with products that tout absence claims like non-GMO, antibiotic-free and hormone-free, all in the name of transparency. But is it really transparency, or is it fear marketing? When we hear something is “free” of an ingredient, we tend to automatically think it must be better for us. We also might become wary of the ingredient that has been removed — because if it was taken out, it must be harmful, right? But is it really?  

Food Dialogues blog post