Les Grundmeyer re­­members how much it meant to Iowa farmers like himself when Hawkeye football coach Hayden Fry placed the "ANF," or America Needs Farmers, sticker on player’s helmets during the 1980s farm crisis.

So when Grundmeyer was offered a chance to repay Coach Fry for recognizing farmers in their time of need, he immediately said yes.

"I wanted to do it because I thought ANF was a great idea in 1985, and I still do. It promotes agriculture," said Grundmeyer, a...