Exports are an important component of the beef business, adding value to cuts and offal that consumers here in the United States wouldn’t find very appealing, trade exporters said last week at the Cattle Industry Convention in Nashville. And beef exporters are working to tailor their products to each specific market.

"We put the right cut in the right market to maximize value," said Dan Halstrom, senior vice president of global marketing for the U.S. Meat Export Federation (USMEF). "It sounds easy, but it’s not."

U.S. beef...