Incorporating agritourism into a farm or ranch offers numerous benefits, but it’s best to start this new aspect of your business gradually. That’s according to a trio of young farmers and ranchers who recently addressed grassroots Farm Bureau members about their real-world experiences with agritourism.

Kathie Iverson of Western Legacy Farm and Ranch in Hurricane, Utah, offers a variety of activities for visitors to enjoy, including u-pick cherries, cattle drives, farm camp for kids, a corn maze, a pumpkin patch and a Sleepy Hollow Halloween fall event.

“We got into agritourism because we wanted to help consumers experience the magic of agriculture,” Iverson said.

Read the full article on the American Farm Bureau Federation website.