Three rural Iowa entrepreneurs will compete for $15,000 in cash prizes during a pitch-off at the Iowa Farm Bureau Young Farmer Conference Jan. 28-29 in Des Moines.

They are:
•  Beringer Family Farms Beef (BFF Beef) of Cascade, which offers direct-to-consumer beef sales from their own herd.
• Holland Flower Farm of Sioux Center, which offers a variety of flowers to the public during the growing season.
• Hungry Canyon Design of Correctionville, which offers ag­­riculturally accurate greeting cards and gifts.

The final order of winners will be decided by a combination of judges’ scores and audience votes at the Young Farmer Conference. First prize is $7,500, second is $5,000 and third prize is $2,500.