The average consumer today may be three to four generations removed from the farm, but they are far from indifferent when it comes to knowing how their food gets to the table. People want the facts about their food—and being entrusted with those facts can help increase their trust in farmers, ranchers and other suppliers throughout the food chain. A recent survey by the Center for Food Integrity uncovered this key to growing consumer trust in agriculture: transparency. Consumers are eager to learn more, straight from the farm, and the start of a new year is a great time to consider which of the top stories you can bring to the table in 2016.
Focus on Ag column