College basketball fans everywhere are gearing up for the stretch towards the big tournament in March, and the Iowa Farm Bureau Federation (IFBF) and Iowa State University (ISU) Athletics are announcing a special opportunity for fans to cheer on ISU’s entire run through the conference tournament – and more – by entering to win the “Hilton South” Farm Strong® Challenge.

One lucky winner will receive two all-session passes for the entire men’s basketball conference tournament in Kansas City, held March 13-16, 2019.  The contest winner will also receive hotel accommodations throughout the tournament, a $150 gift card to Cy’s Locker Room, and ISU Farm Strong® apparel.

The “Hilton South” Farm Strong® Challenge is the latest initiative through IFBF’s Farm Strong partnership with ISU Athletics, which shows Iowans how today’s farmers grow their food and celebrates the winning tradition and “Farm Strong” character shared by farmers and ISU student athletes.   

“The Farm Strong partnership between IFBF and ISU Athletics is a great way to share the story of today’s Iowa farm families and show the importance of agriculture to Iowa’s economy and communities,” says IFBF President and farmer, Craig Hill.  “We are honored to partner with ISU Athletics for the FarmStrong initiative to recognize the exceptional student athletes, from all ISU athletic programs, who embody the character and work ethic of the Iowa farmer and share the story of Iowa agriculture with today’s consumers.” 

As fans enter the “Hilton South” Farm Strong® Challenge, they will play a game that tests their farm strong knowledge by answering three multiple choice questions.  Each correct answer earns one entry into the contest, and fans may enter their scores once per day.  Fans are encouraged to check back and participate in the contest often.    

Fans can enter the contest by visiting  Fans will also be able to access the contest by visiting  The contest is under way through February 26.  The contest winner will be announced during Iowa State’s final home basketball game of the regular season versus Texas Tech on Saturday, March 9. 

All season long, Cyclone fans will see Farm Strong families on display throughout Hilton Coliseum and on the video screens as part of the ongoing Farm Strong partnership.  Additionally, a portion of the sale of all Cyclone-themed Farm Strong merchandise and apparel benefits the Iowa Food Bank Association.