A large majority of Iowa grocery shoppers pay attention to food labels as they shop, but their understanding of those labels is at times inconsistent with the findings of food experts that shoppers say they trust most, according to a survey conducted for the Iowa Farm Bureau Federation (IFBF).
The results of the IFBF Food and Farm Index® ...
Survey finds consumer confusion over food labels
Members Only Content
Join Iowa Farm Bureau or login to view all members only content and receive other member benefits.