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Pork checkoff eyes new export markets

The National Pork Board an­­nounced last week a study that will explore alternatives for promoting pork’s quality and sustainability benefits with international consumers. The study, to be conducted by SIAM Professionals LLC, will evaluate existing marketing strategies and partners to identify methods for improving pork’s position as the global meat of choice.

Funded through the Pork Check­off, the project will evaluate the...




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