"Will you love me for heifer?"

That’s just one of the slogans appearing on Melissa Nelson’s line of Hungry Canyon Design greeting cards. The cards are created with farmers in mind: farmers who know the difference between a bull and a heifer or a dairy or beef cow.

Nelson enjoys a good play on words, an attractive visual design and agricultural accuracy. So do her customers.

It started with her making homemade valentines for her husband when they were dating. She would post them on social media and friends would take notice and ask for some of their own. In the past year, that effort has grown to a business with greeting cards, prints and other items for sale online through her Hungry Canyon Design...