Iowa Secretary of Agriculture Mike Naig presented the 2024 Renewable Fuels Marketing Awards last week to two fuel marketers that have gone above and beyond in their efforts to promote and sell renewable fuels within Iowa. 

Naig presented the ethanol marketing award to Hy-Vee and the biodiesel marketing award to Reif Oil Company during the FUEL­Iowa legislative conference in Des Moines.

“Many Iowa families are like mine with multiple drivers on the road, and I know it makes a big difference to a family budget to be able to access lower cost fuel options, including higher blends of ethanol and biodiesel,” said Naig. “Not only are we proudly leading the nation in ethanol and biodiesel production, but we have many great retailers across the state, including Hy-Vee and Reif Oil Company, who are providing consumers with more options and significant cost savings on every fill-up of these homegrown biofuels.”

Ethanol Marketing Award 

Iowa-based Hy-Vee started sell­ing ethanol products in 1997, when it opened its first fueling station in Muscatine. 

Since 2018, the company has added E85/E15 fuel options to each new and updated location. Today, Hy-Vee has 191 Fast & Fresh stores in eight Midwestern states selling ethanol blended fuels that may include E15, E30, E85, 87 E10, 89 E10, 91 E10 and 93 E10. Eighty-five Fast & Fresh stores are located in Iowa, with 21 of the stations selling E85 and 18 selling E15. 

Hy-Vee has participated in the Renewable Fuels Infrastructure Program, administered by the Iowa Department of Agriculture and Land Stewardship, and has eight sites approved for ethanol equipment upgrades to offer E15. 

Hy-Vee is in the process of applying for 10 additional U.S. Department of Agriculture Higher Blends Infrastructure Incentive Program (HBIIP) 2024 grants.

Biodiesel Marketing Award 

Reif Oil Company, headquartered in Burlington, was founded in 1978. Since then, the company has taken significant steps to add more biodiesel options to its retail and wholesale portfolio – including offerings through Reif’s Fast Break convenience stores in Westland, West Burlington, Iowa City, Mediapolis, Muscatine, Mount Pleasant and Fort Madison. 

In addition to biodiesel distribution at its company-owned stores, Reif Oil supplies its dealer network throughout Iowa, Illinois and Missouri with biodiesel produced in the state of Iowa. 

Reif Oil offers seasonal biodiesel blends of up to B20 to its retail and wholesale customers in Iowa, Illinois and Missouri and has incorporated on-site and off-site blending facilities into its store and wholesale portfolio.

Renewable Fuels Infrastructure Program

Since the launch of the Renewable Fuels Infrastructure Program, Iowa has invested approximately $75 million toward expanding renewable fuels infrastructure. 

Participating retailers have invested more than $225 million through the program, which offers cost-share grants to help fuel retailers with the installation, replacement and conversion of motor fuel storage and dispensing infrastructure for E85 ethanol blends, registered E15 ethanol blends and biodiesel equipment that is B20 compatible. The program also provides grant incentives to biodiesel terminal and storage facilities.