As college football season draws to a close, basketball fans everywhere are gearing up for high-stakes tournaments and March Madness selections. To boost the excitement, Iowa Farm Bureau Federation (IFBF) and Iowa State University (ISU) Athletics are going to give one lucky winner the chance to cheer on the Cyclones in Kansas City through the “Hilton South” Farm Strong® Challenge.

By taking a three-question, multiple-choice quiz to learn about the nutritional benefits of meat, milk and eggs as well as the top-notch care Iowa farmers give their animals while protecting the environment, contest entrants will have the opportunity to win a great prize package: two all-session passes for the entire men’s 2020 basketball conference tournament in Kansas City, held March 11-14, a hotel gift card, $150 gift card to Cy’s Locker Room and ISU Farm Strong apparel. Fans can enter once per day at throughout the contest period, Jan. 3-Feb. 18. A winner will be announced during Iowa State’s final home basketball game of the regular season on March 3 versus West Virginia.  

“The Farm Strong partnership between IFBF and ISU Athletics is a great way to share the story of how farm families across Iowa are growing nutritious foods for our families, in a way that is sustainable and protects our natural resources,” says IFBF President and fourth generation farmer, Craig Hill. “We are also honored to partner with ISU Athletics to recognize and celebrate the ‘Farm Strong’ qualities of ISU’s exceptional student athletes who embody the character and work ethic of the Iowa farmer.”

All season long, Cyclone fans will see Farm Strong families celebrated throughout Hilton Coliseum and their stories shared as part of the ongoing Farm Strong partnership. Additionally, a portion of the sale of all Cyclone-themed Farm Strong merchandise and apparel benefits the Iowa Food Bank Association. This initiative has raised $15,300 to feed hungry Iowans in three years.