Pork is reintroducing itself for the first time since 2011. The National Pork Board has launched a bold new U.S. brand campaign: Taste What Pork Can Do.™ This fully integrated, data-driven digital campaign delivers an unapologetic message: pork is no longer the “other” anything. It stands proudly on its own – rich in flavor, rooted in culture, and exactly the kind of bold taste younger consumers crave.

"We all recognize the importance of winning over the younger generation and driving domestic demand,”...