From Iowa’s Farms to the Nation’s Tables: ‘Taste What Pork Can Do’ Delivers Bold Flavor for a New Generation
Published
5/19/2025
Pork is reintroducing itself for the first time since 2011. The National Pork Board has launched a bold new U.S. brand campaign: Taste What Pork Can Do.™ This fully integrated, data-driven digital campaign delivers an unapologetic message: pork is no longer the “other” anything. It stands proudly on its own – rich in flavor, rooted in culture, and exactly the kind of bold taste younger consumers crave.
"We all recognize the importance of winning over the younger generation and driving domestic demand,”...
Members Only Content
Join Iowa Farm Bureau or login to view all members only content and receive other member benefits.