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Dairy industry retires ‘Got Milk?’ ads

U.S. dairy processors are re­­placing their nearly 20-year-old "Got Milk?" ad slogan with the new "Milk Life" tagline to emphasize milk’s nutrition benefits.

Last week, the Milk Processor Education Program (MilkPEP) rolled out a new national campaign to help boost sluggish fluid-milk sales, which declined 1 percent in...




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