Dairy industry pursues greater sales in fast food restaurants

U.S. dairy farmers are selling more milk through companies like Taco Bell, Domino’s, McDonalds and Quaker through new products featured on their menus and the store shelves.

Dairy farmers at the joint annual meeting between the National Dairy Promotion and Research Board, National Milk Producers Federation and the United Dairy Industry Association learned last week of the new products available now or expected to roll out soon from these companies.

Brian Niccol, the president of Taco Bell, said the company is projected to use 1.7 billion pounds of fluid milk in...

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