Gatorade is the leading sports drink brand by far, favored by countless athletes drawn to its electrolytes-replenishing powers and re-hydrating qualities. But the drink, which includes and sucralose and has an artificial-looking, neon-like color, is not typically associated with natural ingredients.
Yet the brand’s parent, PepsiCo PEP 0.73% has an organic version of Gatorade in the works that is set to hit markets in 2016, a senior executive said on Monday. And it’s a move clearly aimed at riding consumers’ growing interest in organic brands.
Read the full article on the Fortune Magazine website.