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CSAs can be part of farmers’ marketing mix

CSAs can be part of farmers’ marketing mix

KANAWHA — In the world of CSAs, Jan Libbey and Tim Landgraf are veterans.

“This is our 21st year in operation,” Landgraf says. “We started fairly early in CSAs.”

CSA stands for community supported agriculture. What that means on the ground is a business that sells memberships to customers. For their money, those customers get a box of produce each week during the growing season.

In short, they get fresh-from-the-farm fruits or vegetables but they don’t choose which ones to get, instead collecting a variety of what happens to be ripe that week. Different CSAs specialize in different types of produce or agricultural products.

For many farmers, the CSA can provide a bit of insurance, a steady flow of income, and a way to serve a loyal customer base.

Read the full article on the Iowa Farmer Today website.



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