Brightening consumer attitudes could aid farmer outreach efforts

A recent survey of American consumers by the Center for Food Integrity (CFI) of­­fers some encouraging news that could provide key openings for farmers and others to further persuade consumers about the value and integrity of today’s agriculture, the group’s top executive said recently.

"This year we had a much higher percentage of respondents who think that the American food system is on the right track, which is very good news," Charles Arnot, CEO and founder of CFI, said recently during a breakout session at the American Farm Bureau Federation Convention in San Diego. "It’s really a fabulous improvement over where we’ve been the past several years."

That better feeling...

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