“The big data movement—and the innovative technologies and analytics it yields—could lead to at least as much change in agriculture as the Green Revolution and the adoption of biotechnology did,” Hurst said. “Farmers are reporting higher yields, fewer inputs, more efficiency and higher profits thanks to technology.”
While farmers are eager to adopt these groundbreaking tools, they are not willing to simply hand over their sensitive business information - nor should they have to. Farmers have the right to know what information is collected, how exactly their data is used and who else has access to it. “It’s then up to farmers to determine whether the benefits outweigh the privacy and security risks associated with usage,” Hurst said.
AFBF news release (and video)
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