As the college basketball season enters the stretch run towards March Madness, Iowa Farm Bureau Federation (IFBF) and Iowa State University (ISU) Athletics are announcing a new opportunity for fans to catch ISU’s entire run through the conference tournament – and more – by entering to win the “Farm Strong® Conference Tournament Challenge.” 

One lucky winner will receive two all-session passes for the entire men’s basketball conference tournament in Kansas City, held March 8-11, 2017.  The contest winner will also receive hotel accommodations throughout the tournament, ISU Farm Strong t-shirts and stocking hats, and a $150 gift card to Cy’s Locker Room.

The Farm Strong Conference Tournament Challenge is the latest initiative through IFBF’s Farm Strong partnership with ISU Athletics, which shows Iowans how today’s farmers grow their food and celebrates the winning tradition and “Farm Strong” character of ISU student athletes.    

“The Farm Strong partnership between IFBF and ISU Athletics is a great way to share the story of today’s farm families and show the importance of agriculture to Iowa’s economy, while recognizing the exceptional student athletes who embody the character and work ethic of the Iowa farmer,” says IFBF President and farmer, Craig Hill.  “Iowa farmers have a longstanding tradition as a national leader in both food production and taking on the challenge of protecting soil and water quality. Partnering with another national leader, Iowa State Athletics, is a great way to share the story of Iowa agriculture with today’s consumers.” 

Farming today requires innovation, working smarter, and “farming stronger!”  As fans enter the Conference Tournament Challenge, they will test their Farm Strong knowledge by answering six multiple choice questions. 

Fans can enter the contest by visiting The contest begins January 4, and the entry deadline is February 21 at 8:00 a.m. CST.  The contest winner will be announced during Iowa State’s final home basketball game of the regular season, versus Oklahoma State on February 28. 

All season long, Cyclone fans will see Farm Strong families on display throughout Hilton Coliseum and on the video screens as part of the ongoing Farm Strong partnership.  Additionally, a portion of the sale of all Cyclone-themed Farm Strong merchandise and apparel benefits the Iowa Food Bank Association.