Iowa Farm Bureau’s
FARM/AG BUSINESS MARKETING + BRANDING WORKSHOP SERIES

December 7-8, 2023 & January 11-12, 2024

Iowa Farm Bureau has teamed up with Flying Hippo, a one-of-a-kind branding and marketing agency, to offer a two-part Marketing + Branding Workshop series that will help you develop marketing and branding plans for your farm/ag business. Learn how to create a brand that will make your business stand out from the pack and how to develop digital and social strategies that will get you noticed.

This two-part workshop series takes place on December 7-8, 2023 and January 11-12, 2024 at The Monroe, 1805 90th Street, West Des Moines, Iowa.

Your registration includes access to both workshops.

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Workshop 1

December 7, 2023: 8:30AM – 4:30 PM
December 8, 2023: 8:30 AM -12:30 PM

Creating a Spotted Zebra Brand – Brand Insights for the Entrepreneurial Farmer

This workshop will help participants gain valuable insights into developing their own “Spotted Zebra” brand — one that will stand out from the pack of sameness found in every market segment. Highly interactive and filled with exercises, participants will learn the fundamental principles that all great brands utilize.

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Workshop 2

January 11, 2024: 8:30AM – 4:30 PM
January 12, 2024: 8:30AM – 12:30 PM

“Let’s Go to Market!” — Marketing Insights for the Entrepreneurial Farmer

This workshop will help participants understand the principles of marketing with an emphasis on the various digital and social strategies that are critical for success for any modern entrepreneur. Insights gained from this workshop will enable participants to formulate strategic go-to-market strategies.