College basketball fans everywhere are cele­bra­ting the stretch run toward the tournament in March.

The Iowa Farm Bureau Federation (IFBF) and Iowa State University (ISU) Athletics are announcing a special opportunity for fans to witness ISU’s entire run through the conference tournament — and more — by entering to win the “Hilton South” Farm Strong® Challenge.

One lucky winner will receive two all-session passes for the entire men’s basketball conference tournament in Kansas City, held March 7-10.  The contest winner will also receive hotel accommodations throughout the tournament, a $150 gift card to Cy’s Locker Room, and ISU Farm Strong® apparel.

The “Hilton South” Farm Strong® Challenge is the latest initiative through IFBF’s partnership with ISU Athletics, which shows Iowans how today’s farmers grow their food and celebrates the winning tradition and “Farm Strong” character of farmers and ISU student athletes.  

“The Farm Strong partnership between IFBF and ISU Athletics is a great way to share the story of today’s farm families and the importance of agriculture to Iowa’s economy and communities,” says IFBF President and farmer Craig Hill. “We are honored to partner with ISU’s successful athletics programs to recognize the exceptional student athletes who embody the character and work ethic of the Iowa farmer and share the story of Iowa agriculture with today’s consumers.”

As fans enter the “Hilton South” Farm Strong® Challenge, they will play a game that tests their farm strong knowledge by answering three multiple choice questions. Each correct answer equals one entry into the contest, and fans may enter their scores once per day. Fans are encouraged to check back and participate in the contest often, as the updated questions will tell the story of how farming, and the food produced by Iowa farmers, makes each of us stronger.   

Fans can enter the contest by visiting Fans will also be able to access the contest by visiting The entry deadline is Feb. 18. The contest winner will be announced during Iowa State’s final home basketball game of the regular season versus Oklahoma State on Feb. 27.

All season long, Cyclone fans will see Farm Strong families on display throughout Hilton Coliseum and on the video screens as part of the ongoing Farm Strong® partnership. Additionally, a portion of the sale of all Cyclone-themed Farm Strong® merchandise and apparel benefits the Iowa Food Bank Association.