Iowa Farm Bureau Federation and Iowa State University Athletics are giving basketball fans a chance to cheer on the Cyclones in Kansas City with the “Hilton South” Farm Strong® Challenge.

One grand prize winner will receive two all-session passes for the Conference Men’s Basketball Tournament on March 12–16, a $900 hotel gift card, a $150 Cy’s Locker Room gift card and Iowa State “Farm Strong” apparel.

To enter, visit and answer three questions related to how farmers care for their animals and the environment while providing high-quality proteins essential for health. Each correct answer equals one entry. Contestants can enter daily through Feb. 20. A winner will be announced on March 6 during Iowa State’s final regular season home game against BYU.

"To be Farm Strong isn’t about your physical strength—it’s a mindset that involves integrity and tenacity,” says Brent Johnson, Iowa Farm Bureau president. "Through this contest, we celebrate that drive toward continuous improvement that we see not only in Cyclone athletes but in farmers across Iowa.” 

All season long, Cyclone basketball fans visiting Hilton Coliseum can scan their seat’s QR code to test their farm knowledge and win grocery gift cards, courtesy of the Farm Strong partnership. 

Additionally, a portion of the sale of all Cyclone-themed Farm Strong merchandise and apparel benefits the Iowa Food Bank Association. To date, the Farm Strong initiative has raised more than $45,000 to feed hungry Iowans.